manbir sodhia.

Podcasts

Longer conversations.

Conversations about building growth teams, testing ideas, and connecting marketing to the customer experience.

The Stack (McGaw.io)

Podcast · 2022-10-26

Optimize Your DTC ROAS Via Constant Testing

With Dan McGaw. Treating every campaign as an experiment, using incrementality to guide media investment, and optimizing the customer journey with qualitative data.