Consumer Growth & Marketing Executive
Growth and marketing leadership across Oura, Ritual, Backbone, and Whisker. Connecting brand, product, commerce, and media to help ambitious consumer businesses scale.
View selected work
Led teams across commerce, media, and business intelligence at Oura, and across the marketing organization at Whisker.
Leadership and scope ↗Led media and commerce launch execution for Oura Gen3 and Membership, and growth and marketing for Backbone’s hardware launches.
Explore selected launches ↗Experience spanning brand strategy, creative, acquisition, and measurement across consumer health, hardware, and subscription businesses.
Leading the marketing organization ↗Oura
As VP of Growth Marketing, I led commerce, media, and business intelligence through major product and membership launches, including media and commerce go-to-market execution for Gen3, Gucci x Oura, and Oura Membership.
Backbone
Led growth and marketing through two hardware launches in 2025, with partnerships spanning Microsoft Xbox and Meta Quest.
Ritual
I lead customer acquisition, media strategy, and forecasting, working with DTC, finance, commercial, and executive teams as Ritual expands across channels, retail partners, and product categories.
“The best growth work starts with understanding what moves people, then proving it with math.”
My career began in music and grew into consumer technology. Today, I bring that mix of creative judgment and analytical discipline to health, wearables, hardware, and subscription businesses.
At the Chief Growth Officer Summit, I spoke on building a media mix that compounds: assigning channel roles, connecting creative and measurement, and using incrementality to guide investment.
Speaking inquiriesConnect
For executive leadership, advisory work, and speaking. Based in the San Francisco Bay Area.
Email Manbir