On stage.

Chief Growth Officer Summit, CMO Alliance

Keynote · 2026-04-15

The Omnichannel Growth Engine: How to Build a Media Mix That Compounds

Main stage keynote. Omnichannel is now the default customer journey, and the teams that win design media as a compounding engine rather than disconnected tactics. Covers assigning channel roles across the funnel, connecting creative and measurement, and using incrementality to steer investment without depending on perfect attribution.

MediaPost Data & Programmatic Insider Summit

Case study · 2023-08-25

ŌURA’s Sleep-Talking: Media Innovation Is the Message

My full MediaPost session on using Wordle and digital out-of-home placements to connect Oura’s sleep story with audiences in unexpected places. I discuss the Sleep Week campaign, including the New York City screens and New York Times Wordle sponsorship—projects where I contributed creative direction input, media strategy, and execution. The session explores how creative and placement work together to surprise people, hold their attention, and introduce a deeper story about sleep.

ANA Measurement & Accountability Conference

Panel · 2022-09-15

How to Forecast and Measure Organic Marketing Channels

On measuring organic channel effectiveness with multi-touch attribution modeling and forecasting growth across channels.

AdExchanger Programmatic I/O

Speaker · 2022

Programmatic I/O

Speaking at AdExchanger’s Programmatic I/O conference in Las Vegas.

Silicon Slopes

Panel · 2021-11

Marketing With People at the Center

Panel discussion on putting people at the center of marketing strategy. Hosted with agency 97th Floor.

500 Startups, Batch 25

Workshop

Choosing the Right Customer Acquisition Channel

After joining The Pill Club as part of Batch 17, I returned as an advisor for Batch 25. During Hell Week, I hosted a session on choosing the right customer acquisition channel, helping founders navigate testing across paid and organic strategies.