Sleep Week: Oura in New York and Wordle

Sleep, in unexpected places.

I contributed creative direction input, media strategy, and execution for Oura’s Sleep Week work, including New York City digital out-of-home and the Wordle activation.

The placements gave us different ways to tell the sleep story: large-format screens in the city, and creative that connected sleep with a daily word game.

Oura’s animated ring creative across Times Square screens — Oura in Times Square

Oura Sleep Week messaging beside the Nasdaq tower — Sleep Week in the city that never sleeps

Oura Rings on a tall Times Square digital billboard — Large-format digital out-of-home

A five-letter word for better sleep.

The Wordle sponsorship connected the daily puzzle with Oura’s sleep message. I contributed creative direction input, media strategy, and execution.

Oura Wordle advertisement: Sleep, your body’s favorite 5-letter word

The full MediaPost session.

At MediaPost’s 2023 summit, I shared how we used digital out-of-home and Wordle to reach people in unexpected settings. Watch the full case study below.

Manbir Sodhia presenting Oura’s campaign at MediaPost

Watch the full session ↗All projects ↗