Ad Age
Case Study
Make Your Ads More Valuable by Optimizing Your Landing Pages
A Meta/Facebook case study from my time at The Pill Club, on landing page optimization and improving the value of paid media through post-click experience.
Press
In conversation.
Features, interviews, and recognition across marketing, product, and growth.
AdExchanger
Article
How Smart Ring DTC Brand Oura Proved TV Can Be A Healthy Part Of Its Marketing Mix
On building confidence in TV investment through pattern recognition, and keeping media, marketing, and analytics teams in constant research mode to challenge channel performance.
Figma
Feature
How to Build Ground-Breaking Products: A Manager's Guide
On the manager's role as head curator, guiding teams toward the most promising solution, with customer journey and ROI as the test.
Figma
Feature
How to get the most out of teams
Second part of a Figma interview series on team leadership and product development, on why good ideas start as a hypothesis and an experiment.
Klarna
Award or Recognition · 2022-11-18
Klarna Growth Awards, Innovation Category
I accepted Klarna’s Innovation award on behalf of Oura. The Finnish winners were selected from more than 300 applicants.
ANA Measurement & Accountability Conference
Feature · 2022-09-15
How to Forecast and Measure Organic Marketing Channels
Video of an on-stage session on measuring organic channel effectiveness with multi-touch attribution and forecasting growth across them.
MediaPost
Feature · 2023-08-25
ŌURA’s Sleep-Talking: Media Innovation Is the Message
Session on using emerging media and existing screens in unexpected ways, from digital out of home to Wordle, to build a new market for sleep technology.
CMO Alliance
Article · 2026-07-17
Inside Ritual’s omnichannel growth engine
My perspective on connecting brand and performance marketing, assigning channel roles, and measuring an omnichannel media mix.
The DePaulia
Interview · 2018-04-30
“Join The Club”: The Pill Club promises to deliver on low-cost, free birth control and Plan B
I spoke about expanding access to birth control and building a supportive community around reproductive healthcare.
Digiday
Interview
Looking beyond Facebook and Instagram, DTC brands try Snapchat
I spoke about conversion-based bidding and full-funnel measurement at The Pill Club as DTC brands expanded their acquisition mix to Snapchat.