A brand built around its customers.
In The Pill Club’s early years, our brand had developed organically. When we embarked on a full brand development exercise, I owned the RFP process and selected Red Antler after an extensive agency search.
I also organized the consumer insight study that informed the design and direction, hiring consultants for stakeholder interviews, qualitative and ethnographic research, and brand architecture work.
From direction to a cohesive identity.
We selected direction two from the initial presentation and worked closely with Red Antler to refine it. The work brought together the wordmark, symbol, color palette, typography, illustration, photography, and applications across the customer experience.
My role connected the consumer research, agency selection, and ongoing brand development. Red Antler created the visual identity.
